Esprit
Independent Consultancy · Influencer Marketing · UK

Helping brands
win with creators.

I help forward-thinking brands step beyond traditional media and show up where culture actually happens. Working at the intersection of creators, communities and culture, I build creator partnerships that spark conversation, earn attention and drive real growth.

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(01) What I Offer Services

Six ways
I can help.

01

Influencer Strategy & Campaign Planning

Channel, creator and content strategy built around a clear objective, from brief to a phased rollout plan.

02

Creator Sourcing & Talent Management

Finding, vetting and managing the right creators, and keeping talent relationships on track from outreach to wrap.

03

Rate Negotiation & Contracting

Fair, defensible fees and robust agreements, with usage rights, exclusivity, IP and deliverables agreed up front.

04

Compliance & Legal Frameworks

ASA CAP Code disclosure, alcohol marketing rules and French child labour law for sponsored content, built into every brief.

05

Campaign Reporting & Wrap Reports

Clear performance reporting and wrap reports that show what worked, what didn’t and what to do next.

06

Consultancy & Brand Advisory

Independent counsel for brand and agency teams: programme audits, planning support and ongoing advisory.

Platforms in action · 01 / 04

Instagram

Feed posts, Stories and Reels with creators your audience already follows.

Platforms in action · 02 / 04

TikTok

Native, trend-aware video, briefed for the platform rather than adapted to it.

Platforms in action · 03 / 04

YouTube

Long-form integrations and Shorts, with paid-promotion disclosure handled.

Platforms in action · 04 / 04

Twitch

Live streams and sponsored moments with gaming and entertainment creators.

Content that belongs on the platform.

Brands I’ve Worked With

(02) Credentials
(03) Every Channel

Every platform your audience lives on.

Creator programmes planned across the channels that matter to your brand, and measured on each.

(04) Who I Am About
Glenn Wood, arms folded, smiling

I’m Glenn. I’ve spent 3+ years in influencer marketing, running campaigns end to end. Strategy, creator sourcing, talent negotiation, contracts, compliance, delivery and the final wrap report, for brands across spirits, lifestyle, gaming, health and kids’ entertainment.

Specialisms
Creator strategy Talent management Rate negotiation & contracting Campaign delivery Compliance: ASA CAP Code & alcohol marketing
Verticals
Spirits Lifestyle Gaming Health Kids’ entertainment
(05) How It WorksProcess

From first message
to final report.

A simple, transparent process, so you always know what happens next.

  1. 01

    Tell me about your brief

    Complete a short enquiry form with a few details about you, your brand and the support you need.

  2. 02

    Book an introductory call

    Pick a time that suits you straight from my calendar. We talk through your goals, audience and timings.

  3. 03

    Receive a tailored proposal

    I follow up with a clear plan covering scope, creators, timings and fees, ready for you to review.

  4. 04

    Launch, manage and report

    I run the programme end to end, from creator contracts to compliance, and close with a full wrap report.

Start with step oneIt takes about two minutes.

Let’s talk about
your next campaign.

Tell me a little about you, your business and what you need, then pick a time for an introductory call.

Book a Consultation